Did you guys know about IKEA's blog called Livet Hemma? It means 'life at home'. I'm not ashamed to say I love the IKEA brand (designers don't hate me for this statement) because they get how we really live at home and embrace that. They consider the challenges we face when decorating including storage, cost, functionality, mobility and the want to have a modern stylish home. The one hurdle they face is more and more customers want individuality and quality and lets face it you're not going to get that at IKEA. Or can you? IKEA's Livet Hemma want to show us how our mass produced product can be one-of-a-kind.
thanks for this link, i remember happening across it a time ago and then forgot all about it. thanks for reminding me. i love IKEA too.
ReplyDelete