Vitra Were Here First

This was a post I first published in early 2009. A new video has been produced by Vitra, REMIND ME, which made me think I should revive it and share again why I love this brand.

There's a tidal wave of enthusiasm about Todd Selby's (aka The Selby) current style of shooting. Two major corporates Nike and Habitat  have used his wonderful talents in shooting their product in real scenarios. It's Genius, Revolutionary and Refreshing! Or is it? Ok before I go on any further and start to get hate male - I LOVE THE SELBY and I've been following him forever. However, there's a company I want to raise your attention to- Vitra. I have been collecting their look books for years now. Why? Well because they have been BRAVE enough to put their furniture in real homes mixed with other product. Something a lot of other companies wouldn't dare to do. They have always had the confidence in their products to stand-out amongst the mess of everyday homes. They know their investment pieces are the objects we are going to desire and most importantly they know we don't live in a showroom so they feel happier showing us how a timeless Vitra piece would look in a real home. The best part in in all this - this style of presenting design keeps quality control in check. If us the consumers are more interested in the other products in the shoot well then the piece they are trying to sell isn't and probably never will be a classic. Oh if only a few more companies could follow Vitra's mantra. It would mean we would be free from an over-populated design market with unwanted goods

 All photos by Nicole Bachmann for Vitra

Who has been the talent behind the lens? Photographer Nicole Bachmann and stylist Connie Huesser. It's crazy for years Iv'e been trying to get Nicole to shoot for the magazines I have worked for but the Editors use to say the work was too cold and too messy... WOW how wrong they were!!!