SnOOp: I Love a Brand in Uniform

Palmer & Co, Sydney Australia via Time Out

I have been really lucky lately to work with some of Australia's biggest brands to help engage customers back into store and fall in love with product found in store. Hopefully I can share some of this in more detail with you later in the year.

What I can share with you is success for retail is investment in fantastic staff. Friendly, informative and knowledgeable staff is no secret in what helps to create a great shopping experience. For me it goes even further. Uniforming staff is a fantastic way to make a young company feel established and have a sense of heritage. The hospitality trade is catching onto this including Soho House Group, W Hotels, Mayfair Hotel, Ketttners, Zizi Group insuring their staff represent the brand. White top, black bottoms isn't enough to make it in this cut-throat world. I believe hand on heart retail needs to follow this example. Its about the details that stands an ordinary retail experience to one you want to go back and back again for. Here are some great examples how to do it:

Zizzi Group Uniforms designed by Uniform Studio

W Hotel Uniforms designed by Uniform Studio

Leather apron by Moore & Giles

4 comments:

Jo25 June 2012 at 11:00
A good apron is enough for me. I like the Palmer and Co uniform but it smacks a bit of 'we only employ attractive people' which hacks me off something rotten.
SnOOp25 June 2012 at 11:11
Yes perhaps Palmer & Co is a little themetastic but it matches what the brand is about. The main thing is for brands to understand their market and uniform staff to match the brands identity.
Matthew Spade25 June 2012 at 21:08
very much agree, all in it together and proud type of attitude too. unsure about the hotel one but very much liking the rest
cheap jerseys wholesale18 December 2012 at 03:39
イperhapsエスpalmer & co is a little themetastic but it matches what the brand is about . the main thing is for brands to understand their market and uniform怪物to match the brands identityだった。