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IKEA New Baking Book - Homemade is Best



Ikea has just published a collection of baking recipes called Hembakat är Bäst (Homemade Is Best). Sure, knowing how to make Princess Cake is fine and dandy, but the volume is illustrated with some of the most inventive cookbook photography I've ever seen: Styled by Evelina Bratell and photographed by Carl Kleiner, the pristine arrangements of ingredients are so stark and geometric that they verge on the abstract. The good news is that the book is completely free; the bad news is that the only place you can get it is in the kitchen section of Ikea stores -- in Sweden.
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Posted by SnOOp at 12:36
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4 comments:

  1. Anna26 September 2010 at 22:37

    Damn Sweeds keeping their cooking book to themselves. I can't get over the yolks in the top photo. WHAT.

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  2. SnOOp26 September 2010 at 22:42

    I will be surprised if they don't end up publishing it nationally.

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  3. Ivy Lane27 September 2010 at 00:37

    It will be a matter of time... they'll catch on and bring it to the U.S. ..... JUST in time for the Holidaaazzze!

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  4. JenVoyce1 October 2010 at 19:45

    I'd say this is a Scoop rather than Snoop! you seemed to beat the other blogs to this one! I can't believe they'll just keep it for Sweden - they don't need to do any translations and everyone seems to love it.

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