Joy Of Living by Max Fraser

It is all about the Joy of Living and in this case giving. Design author Max Fraser has recieved amazing support from the leading lights of the design community with his newest project in helping raise money for Maggie's Cancer Caring Centres. He has asked new and established UK designers to create artwork that expresses the Joy of Living – all starting from a simple sheet of A4 graph paper. The artwork will be showcased at Somerset House from 15-21 March.
Sir Terence Conran, Tom Dixon, Rob Ryan, John Pawson, Max Lamb, Tord Boontji and Ella Doran are just a few names who have answered the call to action and produced artworks that embody the Joy of Living. All artwork is priced at £250 and is signed but the catch is you will not know if your artwork is a household name or rising star until after you purchase it. Habitat have kindly sponsored frames for the artwork so you will be able to hang your masterpiece straight onto the wall.
This is a highly personal project for Max , “After a very personal, emotional journey as I supported my mother through her six-year battle with cancer, I vowed to contribute in some way to mankind’s fight against this disease. Maggie’s recognises that building an atmosphere of calm and celebrating a good quality of life are immensely beneficial to patients, and I know that my
mother would have benefited so positively from its services. Charity founder Maggie Keswick Jencks once said, “Above all
what matters is not to lose the joy of living in the fear of dying,” and this statement has inspired the design challenge and
Joy of Living project.”
Max Fraser said, “The time and commitment that so many designers have already pledged to the Joy of Living project is
truly amazing, and I hope that together, and with the further support of the design industry, we can raise our target funds
to back the brilliant work that Maggie’s does around the country.”
"All I thought when producing these artworks was Love, Love, Love. When my dad was going through everything I know it was the support that mattered the most," Anonymous Designer Until Artwork is Sold.

To know more watch this very moving interview with Max Fraser about the project 


  1. What an amazingly inspiring project! I love everything about it - the anonymity, the message, and the foundation. Happy Monday! xo Samantha

  2. What a wonderful caring idea...bravo to Max!
    He and Hannah are both very talented in so many ways.

  3. What a wonderful project for such a worthwhile cause. Thank you for sharing. xx