We have exciting times ahead and those who jump on will succeed but those who refuse will be left behind. Just how the talkies came to film - online has come to publishing. We all know what happened to the actors and movie folk who didn't want to speak.
We are sentimental creatures and we do hate change. However we always feel better when we have a new haircut, buy a new outfit - or both. Could you imagine wearing the same hairstyle and outfit you wore, 10, 20, or 100 years ago. Most of us wouldn't.
|By Jo Meesters|
Let's face it those massive papers are a pain in the ass to read. Try reading it on a commute to work. My fellow passenger is never understanding when I display page 2 in front of his sophisticated, modern iPad. The fear is we will lose quality journalism. I disagree. No way will we not know what is going on in the world. We will always have great journalists who will uncover need-to-know-stories. I would encourage the journalists who lose their jobs to unite together and become their own online publisher. It is possible to become very profitable online. The more experienced those involved the quicker for success is likely. Huffington Post sound familiar?
|Photo: Chill Hiro|
|by Henny van Nistelrooy and Oscar Diaz via Dezeen|
|Money Bowls by Arthur Analts and Rudolph Strelis via Flodeau|
|Burberry - Shop While You Watch campaign|
Gen Y don't think twice in clicking $1 to access a cool app or whatever their online desires are. I was developing an online magazine earlier this year but sadly a couple of weeks before launch the team fell apart so we didn't launch. The content was the best I have seen because it was produced by the industries best and the technology was insane so it took reading online to a whole other level. One day soon I hope to show you. My point is yes up to this point we have had free media but magazines including Monocle prove it is possible to succeed with subscribers paying online and our Gen Y will pay for the content they want. Instead of bad and lazy journalism I believe for newspapers and magazines to survive they are going to have to offer the best in journalism, videography and photography.
Have you seen this video of a baby who thinks a magazine is a broken iPad. It speaks volumes in what the future holds. This video caused a lot of angry comments on YouTube. I will leave it up to you to decide.
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