Industrial Revolution 2.0: Murray Moss London Design Festival at V&A

Wowza! The future is here... And it is going viral... 3D printing have you heard about it? To emphasize the 'viral' nature of this Revolution, New York gallerist and curator Murray Moss has commissioned eight designs from the worlds of fashion and furnishings all sponsored and produced by Materialise. Murray gave me a private tour around the London's V&A museum yesterday showing off his eye-opening, cutting edge exhibition Industrial Revolution 2.0: How the Material World Will Newly Materialise. We started in the Hintze Sculpture Galleries in front of "Bust of Lady Belhaven, 1827', re-imagined with a hat by Stephen Jones. Stephen Jones worked from a 3D scan of the 1827 carved marble bust of a demure Lady Belhaven located on the plinth next to this new sculpture. Stephen manipulated the scanned data of the original bust and 're-designed' the sculpture by adorning her with a remarkable hat. The new bust was then printed by Belgium company Materialise. "I want to start a discussion now while it is peaceful about this technology which is quickly becoming ubiquitous and is permeating, simultaneously, all areas of the contemporary material world, including fashion and domestic furnishings, as well as transportation, medicine and architecture," says Murray. 
Murray explained he had every right to be in this historic building with a very controversial process such as 3D printing  next to works that have been laboured over for months and years by artists, craftsman and designers whose work sits within the museums walls. Why? Hidden in the depths of the corridors of the V&A rests a plaque titled, 'The Arts of Industry As Applied To War' reads,  "The central intention of the Museum's collections was to improve the quality of the "industrial arts" - designed and manufactured objects - in Britain, by placing the finest historical and contemporary examples before the public".  Well you couldn't get more contemporary examples. 
This amazing dress designed by Iris van Herpen, from the Netherlands was 3D printed nylon built through Additive manufacturing, which allowed for this 'sculpted' ensemble to be produced without an seams - no sewing machine or handwork was employed. "I wanted to go back to the meaning of couture 'custom built for the torso'.  Soon our bodies will be scanned and a suit or dress will print out'", explains Murray.  
"There will be no shipping overheads because designers will simply send their new designs by USB to shops where they will print out the latest collections".  Murray discussed how printing is a green process and will lower carbon emissions. Will it? To be honest I find it a little unsettling. I question if we are able to print what ever we want when ever we want will we not end up with a lot more waste in our landfills? At the moment we can print concrete, glass nylon and resin.  
'We are at a tipping point in history where profound and radical changes in how we make things will revolutionise our lives,’ Murray says.  'These are not “futuristic” objects but everyday items – lamps, chairs, tables, shoes, hats – produced today but signalling tomorrow’s processes.’ It is the first time any of these works has been exhibited in Britain and, in most cases, anywhere in the world". The fact is SnOOper's we are on the brink of a new Industrial Revolution and now is the time to get our heads around it. "When I had my 62nd birthday I decided I didn't need to understand the process of a design to exhibit it. This new attitude has been the most liberating in my life", says Moss. 

No comments:

Post a Comment